After a successful 50 years in the North, Hugh Rice underwent a transformation to update their branding.

This project was to take the original Hugh Rice brand concept and re-invent the visual language to further carry the brand into digital spaces.

We delivered a strong and detailed branding guideline document that outlined a brand identity and a clear social media marketing approach for further teams to carry forward.

Following the brand review and alignment, a tailored, branded website approach was finalised to be implemented later this year.
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The final result was a refreshed and sophisticated brand, which was then well aligned to the high standard and quality of the third party brands that Hugh Rice stock such as, Rolex, TAG Huer and Tag Heuer.

Studio Blue did not create the original Hugh Rice Logo & corresponding monogram.

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Project Members: Jessica Zschorn
Copyright (2020) Studio Blue / Jessica Zschorn / Studio Blue / Hugh Rice LTD

BRAND IDENTITY 
RESPONSIVE LOGO DESIGN
CREATIVE STRATEGY