FrancisMalcolm, at its heart, is a user friendly approach to an up-and-coming Facebook marketing brand.
The client required an engaging brand identity and strategy that was user-friendly and exciting enough to hold its own against a competitive industry.

Since the core service of Francis Malcolm was Facebook Advertising, particular effort needed to be shown in the marketing collateral of the brand.
We developed a visual identity that gravitated around easily accessible and license free imagery - it was an extremely cost effective, yet creative approach.

By outlining the tone of voice within the guideline document, we paired considered copy and tone of voice to present a strong, and clear brand identity and effective, smart advertising.
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A site was developed that was straight-to-the-point and user friendly (site managed by Gravitas Studio). The design pointed any visitors with ease to services and contact forms, being careful not to overload a viewer with information.
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Attention was retained with fun and vibrant imagery that was positioned amongst considered white space, allowing the user to breath and enjoy the content.

BRAND IDENTITY
RESPONSIVE LOGO DESIGN
CREATIVE STRATEGY
WEB DESIGN